D. And where does the name ‘Blue Wireless’ actually come from, I’m sure you get asked this a lot?
I: Well, in Singapore we had three mobile operators: one red, one green and one orange, so I had to choose a different colour! But then the fact that our services would be wireless, using the open sky, reaching everywhere, hence blue. Fun fact – the initial name was actually ‘Blue Link’, but I changed my mind on the way to the company registration, just realizing that if I believed that wireless is to be the future, better attach our name to it.
D. So, everything went as planned?
I: Haha, of course not! Lots of ups and down and sometimes biting off a little more than we could chew, but we learned a lot along the way. One thing is that you can not do this alone. It is truly a team effort and as we’re growing we come to realise that, in the business of service providers, people truly make the difference.
D. In 7 years, do you have one favourite anecdote?
I: Well, we have gone through so many adventures over the years, but a funny one was that in the very beginning with no staff, I created an e-mail address for Jack, our PR Manager. Obviously, there was no PR manager (or Jack), but I tried to look bigger and more respectable to the media I was trying to get our story in. Fast forward 5 years later, I still got a spam call looking for Jack! A bit embarrassing now, but in the early days, we did what we had to do.
D. Any advice for aspiring entrepreneurs?
I: Wow, there are too many things, but if I distill it, I believe there are three things that are critical. First, start in a sector that you know and where you have a network. For me, being in this industry for twenty years before taking the leap into entrepreneurship, was a great advantage. Secondly, build a good support system, you can’t do this alone. Without good co-founders, staff, investors, and family support you can’t do this, you’ll burn out or end up broke. And third, balance your vision with practical flexibility, stick to the long-term goals, but adjust along the way to what is needed to survive and evolve. And finally – never ever give up!