Customer Story | 26 June 2025

Powering Retail Growth: Orange Business & Blue Wireless

Orange cover

How Blue Wireless empowers Orange Business’ prominent retail client’s connectivity needs

Orange Business, one of the world’s largest Global Service Providers, supports industries ranging from retail and pharmaceuticals to manufacturing and government. As a long-time partner, Blue Wireless has worked closely with Orange to deliver seamless wireless connectivity to its customers worldwide.

The Need for Speed (and Uptime)

One of Orange Business' clients, a prominent international retail chain with an ambitious expansion strategy, required swift deployments and reliable, high-availability connectivity to support their growth. Blue Wireless was brought in to provide a quick primary or secondary connectivity on new stores being opened, as well as to migrate from current services on existing stores.

Blue Wireless’ local field services made a huge difference in enabling rapid deployment across multiple countries simultaneously, allowing us to connect dozens of sites within just a few weeks. Wireless connectivity has proven to be a game-changer for large retailers like ours, where flexibility and speed are essential for supporting store operations and expansion.
Jordi Gonzales , Global Account Director at Orange

Deployment at Scale

Initially, Orange Business approached Blue Wireless for a temporary backup solution while waiting for fiber installations. After a successful POC in London, the retailer recognized the value of a permanent backup network and expanded the scope beyond temporary deployments.

Connectivity That Delivers

Today, Blue Wireless continues to support Orange Business in delivering fast, reliable, and resilient connectivity for this growing retail giant. Our team ensures seamless cellular connectivity across multiple regions, enabling the retailer to maintain smooth operations and uninterrupted customer experiences in every store.

About Blue Wireless

Blue Wireless is the leading global provider of Wireless Access Solutions for global enterprises, offering Managed local 5G/LTE and Starlink connectivity in over 100 countries globally. Our single focus is to help our customers succeed in a wireless world by leveraging LTE/5G & LEO technologies plus the expertise of our hands-on team.

About Orange Business

Orange Business, the enterprise division of the Orange Group, is a leading network and digital integrator, supporting customers to create positive impact and digital business. The combined strength of its next-generation connectivity, cloud, and cybersecurity expertise, platforms, and partners provides the foundation for enterprises around the world. Orange Business enables its customers’ transformations by orchestrating end-to-end secured digital infrastructure and focusing on the employee, customer, and operational experience.

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